Consumer Insights
Focus Group Discussions
Safelabs has a competent market research team to conduct Focus group
Discussions (FGD) with your target consumers to know about various aspects of
your dairy products. The key areas which get captured during such FGD are
given as below.
- Overall acceptance of your product
- Applications of your products
- How your dairy products are being used with innovative ideas of the consumers
- Positioning of your product in the perceptual mind map of the target group
- Problems faced by the consumers while using your dairy products
- Any other relevant point which you would like to study
- Packaging
- Brand name and color composition
- Market promotion effectiveness
The outcomes of these insights will later help you modify, improve your product and improve its acceptability at the market Place.
Organoleptic Testing
Safelabs has a panel of expert from different areas of food service. This panel
analyses your product for various parameters as listed below.
- Taste
- Color
- Appearance
- Flavor
- After taste
- Chewiness
- Body and texture
- Mouth feel
- Overall acceptance.
Safelabs helps its clients by suggesting suitable product development strategies
to improve the product acceptance in the areas with shortcomings. Safelabs also
provide process improvement services at the client’s premises.
Competitor Benchmarking
Safelabs has a special service wherein the dairy product from a client is tested
against a pool of potential competitors. The tests are conducted in the following
areas.
- Regulatory standards
- Authenticity in terms of Cow/Buffalo or A1/A2
- Organoleptic profile
- Microbial profile
- Shelf life studies
- Packaging comparison
The final report will have section wise ranking as well as a cumulative ranking
for the client to gain insights on their current position at the market place. The
client will also gain insights on the strong and weak points of the competitors in
their dairy products offerings.
